Selected work
Four case studies across automotive, industrial, and enterprise UX
Each project addresses a different dimension of the same challenge — making complex systems legible to the people who depend on them.
SELECTED WORK
01
In-Car Infotainment System
CARIAD/Volkswagen Group - Berlin
Designed navigation HMI and ADAS experiences across multiple VW Group brands simultaneously — balancing safety regulations, brand identity, and driver behavior for cars now and in the future.
Role: UX Designer | Team: 2-3 Designers | Timeline: Nov 2022 - Mar 2025
Automotive HMI
Stakeholder Management
Cross.Brand Alignment
ADAS
Navigation
02
PIDGraph: AI Industrial Tool Redesign
Bilfinger Digital Next · Heidelberg
Research-led redesign of an AI-powered P&ID digitization platform. Heuristic evaluation, remote contextual inquiry with engineers across Germany and Ukraine, and 40+ recommendations delivered a transformation.
Role: UX Designer & Researcher | Team: 2 Designers | Timeline: Dec 2020 - Apr 2021
SUS 30 → 80
B2B SaaS
Error Rate 13% → 0.2%
UX Audit
User Testing
AI
03
UXIM: Design Prioritization Method
Bilfinger Digital Next · Heidelberg
Built and empirically validated an original framework that bridges user research data and engineering effort estimation — giving UX a strategic voice in organizations where design is still seen as beautification.
Role: UX Strategist | Team: Sole UX | Timeline: 2021
UX Method
Agile
Organizational UX
UX Strategy
04
Smart Factory Dashboard
Bilfinger Digital Next · Heidelberg
Industrial monitoring dashboards designed in a pre-sales context — from commercial brief through process engineer discovery, client validation, developer handoff, and onboarding.
Role: UX Designer | Team: Sole UX | Timeline: Oct 2020 - Aug 2022
Pre-Sales UX
Plant Intelligence
Condition Monitoring
Predictive Maintenance
© 2025 Michael Gibran